How to get the most out of your Google Adwords campaigns I regularly get asked about how to plan, start and get the most out of Google Adwords campaigns by small business owners. So, in this article post we are going to explore some of the more important points of what a good Google Adwords […]
An often overlooked aspect of good search engine optimisation (SEO) is a websites URL structure. Improve your URL structure for better SEO. Even with fantastically written content, allowing malformed, ill thought out URL’s to appear on your website, can have a hugely detrimental effect on your website’s overall SEO strategy. Using the below tips for better […]
Top 10 SEO tips for ranking better in local searches for your business. Increase your local SEO and web visibility and rank higher.
PPC for Small Business Many small businesses try to tackle PPC (Pay-Per-Click advertising) but the vast majority either quit any PPC activity or waste substantial amounts of money trying to get it right. PPC campaigns can turn into a black hole if not done correctly generating very little revenue leading you to believe that it […]
Small businesses just starting their SEO campaigns may find that they are in a bit over their heads when dealing with the complexities of search engine optimisation. Many small businesses try to tackle it on their own, implementing what they believe to be good SEO that usually results in sloppily strung together search terms or stuffing keywords on contextually irrelevant web pages. Some businesses implement SEO in such a dire fashion that, in some cases, Google may regard their website as a spam site. The end result is generally a low ranking site where the website only shows up for very specific search terms, more often than not, just the domain name.