Web Analytics & Reporting

“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question” – Peter Drucker The performance of your website should not depend on the whims of your designers or the preference of your executive team. Decisions should be based on what your web visitors read more »

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eCommerce Strategy Consultancy

e-commerce : build a business, not a website…  eCommerce strategy should be high on every organisation’s agenda whether new start-ups or established businesses however, eCommerce is extremely broad as every organisation has their own targets and objectives and each must have a tailored eCommerce strategy in order for it to be effective as one size does read more »

URL Structure for better SEO

Improve your URL structure for better SEO

An often overlooked aspect of good search engine optimisation (SEO) is a websites URL structure. Improve your URL structure for better SEO. Even with fantastically written content, allowing malformed, ill thought out URL’s to appear on your website, can have a hugely detrimental effect on your website’s overall SEO strategy.  Using the below tips for better read more »

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PPC | SEM Campaign Methodology

PPC for Small Business Many small businesses try to tackle PPC (Pay-Per-Click advertising) but the vast majority either quit any PPC activity or waste substantial amounts of money trying to get it right. PPC campaigns can turn into a black hole if not done correctly generating very little revenue leading you to believe that it read more »