Google Adwords Advertising – Pay Per Click Management
“A good plan implemented today is better than a perfect plan implemented tomorrow” – George Patton
Whether you would like a professional PPC (Pay Per Click) manager to refine and optimise your existing PPC campaign(s) or have never done any PPC and are looking for some help in setting up your first campaign, we have the right person at hand to help you reach your business objectives.
PPC is very much like a black hole in e-marketing. If not done smartly and in a professional manner, you can forever be throwing your digital marketing budget away for very little or sometimes NO return on your investment. Our certified PPC experts are available to be as hands on as you need them to be. Some companies require occasional advice and PPC campaign optimisation whereas others’ want their entire campaigns fully managed – it’s completely up to you!
Unlike most other PPC management companies, we do not restrict ourselves to the almighty Google. Although Google most definitely hold the majority market share in terms of general search, other search engines and channels (such as Bing, LinkedIn or other channels) may be more relevant to your particular industry.
What is PPC? PPC, or Pay-Per-Click, is a model within online advertising where the advertiser (that’s you!) pays only when their particular ad is clicked on. Most channels and search engines (such as Google and Bing) use a bid-based model in which the advertiser places a bid on a particular keyword to gain visibility on a page in order for a potential customer to click on. The basic concept is simple yet fiendishly difficult to master – PPC is a great way to drive targeted traffic back to your website – if done correctly!
What makes our PPC management different? There are many companies out there who will happily make you part with your cash for either setting up or running your PPC campaign, however, generally speaking, most live by the ‘set-and-forget’ strategy. What sets us apart is our tried and tested PPC methodology whereby you can be certain that your account is being actively managed and monitored. We provide regular tailored reports, advice and offer our expertise and not just report meaningless stats. As part of the service we will help with optimised landing pages, conversion funnels and customer journeys, helping you get the most out of your website and maximising your profit.