Given the sheer quantity of emails received by customers every day, standing out from the crowd is tricky business. Are you sending emails that aren’t getting opened or are often marked as spam? It might be time to finetune your strategy.
There are plenty of digital marketing tactics available to businesses today, from paid advertising to social media, direct search, and much more. However, which strategies actually deliver a solid return on your investment? According to research, email marketing stands out as one of the most effective strategies to reach and engage an audience. Businesses use email every day to attract, engage and retain customers.