Is your business on LinkedIn? With over 460 million users, LinkedIn is the world’s largest platform for professionals. The social network is a top choice for many businesses and a powerful marketing tool if used correctly. It can help drive qualified leads to your business, initiate brand awareness, and assist in building and maintaining relationships across a multitude of different parties.
Given the sheer quantity of emails received by customers every day, standing out from the crowd is tricky business. Are you sending emails that aren’t getting opened or are often marked as spam? It might be time to finetune your strategy.
SEO (search engine optimisation) is the process of ranking and positioning your website high on search engine results to achieve ‘organic’ or free traffic. SEO can drastically improve your online visibility and deliver a steady flow of targeted visitors to your website. However, many different factors contribute to your overall ranking in a search engine. These can be divided into on-page and off-page components.
With only a few days to go, Europe’s General Data Protection Regulation (GDPR) is set to redefine how companies can collect and use data. The new laws come into effect from May 25th, 2018, and companies can face huge fines for non-compliance. Who Does the GDPR Impact?
There are plenty of digital marketing tactics available to businesses today, from paid advertising to social media, direct search, and much more. However, which strategies actually deliver a solid return on your investment? According to research, email marketing stands out as one of the most effective strategies to reach and engage an audience. Businesses use email every day to attract, engage and retain customers.
High-quality content builds trust between your brand and your customers. If someone perceives you to be a knowledgeable authority in the industry with the ability to foresee the future, then it’s highly likely they’ll return to you for future advice. This not only adds another notch to your SEO marketing belt, but it tells search engines that you’re a reliable and informative source.