Fundamentals of Link Building: What is it and Why is it Important?

In the world of SEO and traffic generation, link building is more important than ever. To create dynamic digital marketing campaigns and thrive in a highly competitive environment, you need to add high-quality backlinks to your website. This process—called link building—is essential if you want your site and business to move up the search rankings.However, read more »

conversion rate optimisation

Conversion Rate Optimisation

Improving your website’s sales performance What is Conversion Rate Optimisation? Most people who run a website, online business and even SEO’s in general tend to focus on one key metric – website traffic. Increasing visitor numbers is in many cases the only indicator that many understand. The premise is that if visitors to my website increase then read more »

SEO - Search Engine Optimisation - Dare to Stand Out from the Crowd

SEO – Search Engine Optimisation

Search Engine Optimisation, or SEO as it is generally known, is the common term used that describes the techniques and activities used to promote web pages’ “natural” or “organic” search results within popular search engines such as Google, Yahoo and Bing.

SEO is where we began and we pride ourselves in the level of SEO expertise we are able to display and pass on to our clients. Search Engine Optimisation or SEO is most probably the single most factor to the long term success of any website.

URL Structure for better SEO

Improve your URL structure for better SEO

An often overlooked aspect of good search engine optimisation (SEO) is a websites URL structure. Improve your URL structure for better SEO. Even with fantastically written content, allowing malformed, ill thought out URL’s to appear on your website, can have a hugely detrimental effect on your website’s overall SEO strategy.  Using the below tips for better read more »