New Schema.org Markup: Display your Company Logo on Google

Company Logo Markup

Not much has changed since Schema.org first announced structured data mark-up just a few years ago, at least not until this morning. As a Digital Marketer, I’ve been waiting for this for a while and was wondering when we would finally be able to add in another image aside from our Google+ profile images to Google search results. This morning’s webmaster tools update was just that – announcing a new schema that supports company logos.

New Structured Data: Company Logo Markup

The company logo specification is part of the Organization markup within schema.org. Using it will allow site owners to designate a preferred company logo to be used by Google. If you already have your websites logo on your homepage and across your site, it’s fairly simple to include the image within the new mark-up.

The tag mark-up code is as below:

<div itemscope itemtype=”http://schema.org/Organization”>
<a itemprop=”url” href=”http://www.example.com/”>Home</a>
<img itemprop=”logo” src=”http://www.example.com/logo.png” />
</div>

The webmaster forums have already heated up with answers being sort after for the varying uses of logo images across websites. Many sites don’t use the standard IMG tag but other methods such as background styles in their CSS. Google hasn’t as yet announced a method to include these in the mark-up.

Google also explicitly mentions and references ‘Knowledge Graph’. This is highly likely a good indicator that Google will be expanding their Knowledge Graph sooner rather than later. This is possibly also a response to Bing’s recent experiments of displaying images within its search results in a similar fashion to the Authorship Mark-up but also including news results.

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