Small businesses just starting their SEO campaigns may find that they are in a bit over their heads when dealing with the complexities of search engine optimisation. Many small businesses try to tackle it on their own, implementing what they believe to be good SEO that usually results in sloppily strung together search terms or stuffing keywords on contextually irrelevant web pages. Some businesses implement SEO in such a dire fashion that, in some cases, Google may regard their website as a spam site. The end result is generally a low ranking site where the website only shows up for very specific search terms, more often than not, just the domain name.