How the GDPR Can Affect Your Business

How the GDPR Can Affect Your Business

With only a few days to go, Europe’s General Data Protection Regulation (GDPR) is set to redefine how companies can collect and use data. The new laws come into effect from May 25th, 2018, and companies can face huge fines for non-compliance. Who Does the GDPR Impact?

Beginners Guide to Email Marketing

Beginners Guide to Email Marketing

There are plenty of digital marketing tactics available to businesses today, from paid advertising to social media, direct search, and much more. However, which strategies actually deliver a solid return on your investment? According to research, email marketing stands out as one of the most effective strategies to reach and engage an audience. Businesses use email every day to attract, engage and retain customers.

4 Reasons Why High-Quality Content Still Matters

High-quality content builds trust between your brand and your customers. If someone perceives you to be a knowledgeable authority in the industry with the ability to foresee the future, then it’s highly likely they’ll return to you for future advice. This not only adds another notch to your SEO marketing belt, but it tells search engines that you’re a reliable and informative source.

Fundamentals of Link Building: What is it and Why is it Important?

In the world of SEO and traffic generation, link building is more important than ever. To create dynamic digital marketing campaigns and thrive in a highly competitive environment, you need to add high-quality backlinks to your website. This process—called link building—is essential if you want your site and business to move up the search rankings.However, read more »

Social Media Management for Business

Effective Social Media Management for Business

Social media is here to stay. Research suggests that by 2018 there will be an estimated 2.67 billion social media users worldwide, with 1 million new active mobile users added each day. Social media has become an essential element of modern day business. There’s simply no better way to engage with customers, generate new leads, read more »