Given the sheer quantity of emails received by customers every day, standing out from the crowd is tricky business. Are you sending emails that aren’t getting opened or are often marked as spam? It might be time to finetune your strategy.
High-quality content builds trust between your brand and your customers. If someone perceives you to be a knowledgeable authority in the industry with the ability to foresee the future, then it’s highly likely they’ll return to you for future advice. This not only adds another notch to your SEO marketing belt, but it tells search engines that you’re a reliable and informative source.