SEO (search engine optimisation) is the process of ranking and positioning your website high on search engine results to achieve ‘organic’ or free traffic. SEO can drastically improve your online visibility and deliver a steady flow of targeted visitors to your website. However, many different factors contribute to your overall ranking in a search engine. These can be divided into on-page and off-page components.
There are plenty of digital marketing tactics available to businesses today, from paid advertising to social media, direct search, and much more. However, which strategies actually deliver a solid return on your investment? According to research, email marketing stands out as one of the most effective strategies to reach and engage an audience. Businesses use email every day to attract, engage and retain customers.
High-quality content builds trust between your brand and your customers. If someone perceives you to be a knowledgeable authority in the industry with the ability to foresee the future, then it’s highly likely they’ll return to you for future advice. This not only adds another notch to your SEO marketing belt, but it tells search engines that you’re a reliable and informative source.
Mistakes happen. But it’s not the end of the world. In fact, most mistakes won’t set you back far, if at all. Forgot to publish your podcast yesterday? Don’t stress. Push it out today and Tweet a reminder. Some mistakes, on the other hand, are less obvious. There are a handful of common mistakes unique read more »
Search Engine Optimisation, or SEO as it is generally known, is the common term used that describes the techniques and activities used to promote web pages’ “natural” or “organic” search results within popular search engines such as Google, Yahoo and Bing.
SEO is where we began and we pride ourselves in the level of SEO expertise we are able to display and pass on to our clients. Search Engine Optimisation or SEO is most probably the single most factor to the long term success of any website.